The Dietz & Watson Story

Our founder, Gottlieb Dietz, might have been born in Stuttgart, Germany, but our family company was born in Philadelphia. Over 75 years and four generations later, we’re still the same family company and Philly is still our home.

We started out at Front and Vine Street. That’s where we got to know each of our neighbors and neighborhoods here in Philadelphia. And it’s there that the second generation of family members – Ruth (who later would be become our very own “Momma Dietz”) along with her husband, Louis Sr. and sister, Lora – took over the business after Gottlieb passed away in 1964.

Louis Eni, Sr. (Left), George Giacchino (Right) stand in front of a freshly painted delivery truck with Dietz & Watson Sign painters

Louis Eni, Sr. (Left), George Giacchino (Right) stand in front of a freshly painted delivery truck with Dietz & Watson Sign painters

We have high standards for our products and ourselves because our founder, Gottlieb Dietz, had high standards.

A decade later, in 1975, we were forced to move to our current location in Northeast Philly when I-95 was built. We loved that old neighborhood, but our new location allowed us to expand and grow more than we could’ve back on Vine (Thanks, Interstate Highway System!). Today, the third generation – Ruth’s three children – Cindy (CFO), Chris (COO) and Louis (CEO) run the business alongside their own children and fourth generation, Lauren (VP of Brand Strategy) and Chris (VP of Finance).

Chris Yingling and Lauren Eni (4th generation) sitting with their grandpop Louis Eni, Sr. (2nd generation) in the 1980s

Chris Yingling and Lauren Eni (4th generation) sitting with their grandpop Louis Eni, Sr. (2nd generation) in the 1980s

We might have grown a bit and some faces have changed since we opened our doors in 1939, but a lot of things are still the same. We choose to do things a certain way because that’s how we’ve always done them. Like handcrafting our own spice blends, using only the highest quality ingredients and learning how to do things the right way from true experts who have a lifetime of knowledge. Which is why we still use the same recipes from Gottlieb’s old timeworn recipe book.

We have high standards for our products and ourselves because our founder, Gottlieb Dietz, had high standards. And while it might not be genetic, high standards have certainly been passed down through the family tree.

Every person who works here has a hand in making Dietz & Watson what it is. They’re our friends and neighbors – extended family members, really. And it stretches to every deli counter, corner deli and partner. The hardworking, blue-collar nature of Philadelphia is why we get up every morning motivated to make the best premium meats and artisan cheeses we can. We’re proud to help fuel the best sandwich city in the world – and taking that expertise to every corner of America.

After 75 years, we know that where you’re from defines who you are.

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